Job Information
Parker Chomerics Market Specialist Aerospace & Defense in Woburn, Massachusetts
This position is responsible for leading the development and execution of integrated B2B strategic marketing plan to meet the overall business objectives. Provides functional market leadership across a wide range of marketing and communications activities to develop customers to directly contribute to the growth of Chomerics thermal interface and EMI shielding business. Work closely with customers to develop new programs and delivery a premier customer experience. Scope/Supervision and Interaction Position will be responsible for driving sales growth globally with key customers in the market segment. Identifying new business development opportunities of targeted segments and creating go to market strategies to win new business. Will work closely with the sales team to develop accounts. Coordinate application engineering support of key programs. Interact with marketing communications team to establish targeted marketing campaigns. This position will work collaboratively with senior management to drive results. The strategic growth segments of the division through innovative product development and exploring adjacent market opportunities. Works with minimal daily supervision. Keeps team leaders and staff informed of project status. Leading the development and execution of integrated B2B strategic marketing plan to meet the overall business objectives Analyzes mega trends, sales data, and voice of the customer data to develop marketing strategies Evaluates and monitors competition and recommends strategies for market share growth for global customers Collaborates closely with product line management, operations, and sales, to assure plans are aligned and executed Develops marketing programs and campaigns to attract potential customers and drive new opportunities in current customers Steers product development to create new and innovative products to satisfy the needs of the market Develop competitive analysis of products in the market to benchmark key attributes Create differentiated value propositions for targeted customer base with global scope Develop and enhance digital marketing initiatives to maximize ROI and drive lead development Become thought leader in the market and support speaking engagements, industry journals, white papers, and trade shows Supports sales cycle with key deliverables including, presentations, project management, and other collateral to support sales team Drive sales team to penetrate key accounts and coordinate global efforts to close new business opportunities Bachelor?s Degree in marketing, communications, engineering, or related field required MBA or advanced degree is a plus 0-2+ years of related experience required US Citizen or have US Permanent Resident Status required Solid knowledge of marketing practices and strategies with emphasis on customer acquisition and retention Comfortable managing through change and working in a fast-paced dynamic environment Demonstration of excellent writing and presentation skills to internal and external audiences Proven success in in managing multiple projects and priorities simultaneously within short timelines Travel up to 25-50% of time Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or \@parkerhannifin.