Massachusetts Healthcare Jobs

Description

At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing corporate bank. The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external Agencies, and centers of excellence -- such as advertising, brand, content, digital and data analytics.

If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you.

Primary Responsibilities:

• Prepare clear and concise marketing and creative briefs—work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes.

• Keep the customer at the center of everything we do—serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.

• Lead the flawless project management and execution of integrated marketing programs--from start to finish, drive on-brand, on-strategy, and on-time delivery.

• Drive continuous improvement—test, learn and lead retrospective including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting.

• Manage budget and expenses–provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.

  Qualifications & Requirements

• Ability to plan, develop and implement comprehensive multi-channel marketing programs

• Self-starter with proven ability to work collaboratively and with a sense of urgency

• Excellent written and verbal communication skills

• Clear thinker with strong project management, prioritization, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Computer proficiency, including MS Office (specifically PowerPoint, Word and Excel)

• Attention to detail

• Minimum 7+ years of marketing experience

  Marketing Manager–Commercial (Continued)

  Preferred Skills/Experience:

• Prior B2B financial services marketing experience

• Familiarity with Salesforce.com, Pardot, Demandbase

• Ability to track web metrics using Adobe Analytics

• Experience with Agile methodologies

  Education

  Bachelor’s degree required

  MBA or equivalent experience a plus

Hours & Work Schedule

• Hours per Week: 40

• Work Schedule: M-F 8-5 Hybrid in Westwood MA office 3 days and 2 days remote.

#LI-Citizens1

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens), provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability, or history or record of a disability, ethnicity, gender, gender identity or expression, transgendered and transitioning individuals, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day and where all are expected to be treated with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. We perform our best so we can do more for our customers, colleagues, communities and shareholders.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

05/02/2025