
Job Information
Nike Senior Manager, Global Brand Engagement - Converse in Boston, Massachusetts
WHO WE ARE LOOKING FOR
We are seeking an exceptional marketing leader who will support in driving the Brand Engagement vision for Converse globally. The Senior Manager of Global Brand Engagement will report into the Senior Director of Global Brand Engagement at Converse. You will lead the cross-functional brand offense working across various functions within marketing, Geography-based marketplace, communications, social, and more.
WHAT YOU WILL WORK ON
The Senior Manager of Global Brand Engagement will lead the development of key seasonal deliverables, which could include the seasonal sell-in toolkit and seasonal brief. You will lead the development of marketing plans against key global Sports and Entertainment launches, on an as needed basis.
Brand Sell-In Toolkit: Own marketing deliverables (with the MLT) for the seasonal sell-in toolkit, including brand foundation, seasonal strategy, product details, functional plans, creative direction, etc.
Global Marketing Brief: Lead the Global brief, in partnership with the MLT, including seasonal strategy, consumer insights, seasonal approach, creative direction, and critical marketing levers.
Geo Marketing Plans: Drive coordination across Geos to ensure strategic alignment to Global brief as Geos develop localized plans
Sports & Entertainment Plans: Lead full marketing plans against S&E on an as needed basis, in partnership with S&E team
Hind-sighting: Support work, in partnership with Geos and functions, to understand results and learnings against key initiatives
WHO WE ARE LOOKING FOR
Bachelor’s degree or equivalent combination of education, experience or training
Minimum of 8 years of brand marketing or brand management experience
In-house experience working for a global Brand; experience leading cross-functional teams to make seasonal marketing visions come to life on a global scale
Strong leadership presence and ability to lead through influence
Global execution experience
Big picture thinker who can connect our daily work to our critical enterprise priorities
Consumer centered
Extremely strong cross-functional collaborator
Experience translating strategy into execution
Strong business acumen
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form (https://app.smartsheet.com/b/form/5153e46a93f4460db48eb9e611386685) .
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
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